SABM
Brand Guidelines, Graphic & Editorial Design
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Scope of Project
Branding
Style Guide
Print Design
Digital Design
Editorial Design
Presentation Design
Request
The Client already had a logotype but needed a Style Guide or Branding Guidelines for their entire corporate identity. Along with this, the client was looking for designs to advertise different events that needed print and digital promotion.
Outcome
We created a complete Style Guide, creating logotype use guidelines, defining colors, typography and secondary fonts, and other design applications. We also created designs for documents, stationery, printed and digital promotion materials in order to have a cohesive visual language that communicates the organization’s mission and values.
Brand Style Guide
The Style Guide provides rules of logotype usage, particularly the combination of colors and fonts. This provided a consistent visual language for all the organization’s materials.
Brand Guidelines for SABM.
A closer look at SABM's Brand Guidelines
Brand Guidelines for SABM.
Advertising
Based on the Style Guide, we designed many advertising materials, both digital and printed, to promote different events of the organization.